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Urban Fare
Urban Fare is a supermarket chain located in British Columbia. It is a subsidiary of the Overwaitea Food Group, which, in turn, is owned by the Vancouver-based Jim Pattison Group. The chain has five locations, four located in downtown Vancouver and a fifth located in Kelowna. It is part of the 'More Rewards' rewards card program as also featured at other stores in the chain such as Save-On-Foods.
Urban Fare is primarily upmarket, with a focus on high-end, gourmet, organic and imported foods. In addition to selling food, most locations also have an in-store restaurant and coffee bar. Most of the stores also feature a florist, pharmacy and wide selection of prepackaged "grab and go" meals.
==History==
The first Urban Fare opened in 1999 in Vancouver's trendy Yaletown neighborhood, at the base of a new luxury condominium development. A second location in the Coal Harbour neighbourhood opened in 2007, and a third opened in 2008 in the Living Shangri-La tower in downtown Vancouver. In 2012 the chain added a new location in Vancouver's Olympic Village complex, billed as an "Express Urban Fare", being half the size of most other locations.〔http://www.canadiangrocer.com/top-stories/new-urban-fare-express-store-is-for-foodies-14077〕 A fifth location, the first outside Vancouver, was opened in a converted Cooper's Foods store in Kelowna also in 2012.
Early in its history, the store made news for the price and luxury of some of its goods, notably an imported loaf of Poilane bread which it sold for $100.〔http://www.insidevancouver.ca/2009/07/07/inside-yaletowns-urban-fare-market-restaurant〕
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